The Factors Behind Rental Retention: What Keeps Residents Coming Back and What Can You Do About It?

There are different factors at work when it comes to resident retention. So what is it that determines who, where, and why leases get re-signed? We found some interesting data in this Forbes  article and boiled down the basics. Across the country, with more renters re-signing their leases instead of deciding the grass may be greener somewhere else, there are a lot of variables.

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The Millennial Impact on the Real Estate Market

Millennials are a demographic profiled for everything from their influence on current fashion trends to their effects on the workplace; however, understanding exactly how this group will impact the real estate market is still developing. Early on millennials seemed poised to become entrenched inhabitants in upscale urban apartments, but time is showing millennials may not be so different from older generations when it comes to housing trends.

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Barratt Asset Management In The Forefront of Innovation

Barratt Asset Management is the spotlight in Investor Management Services' latest case study. Learn more about the challenge that BAM overcame with the assistance of IMS Platform’s Waterfall Solution http://bit.ly/2tyJtHu

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Employee Spotlight: Tony Clark

June's employee spotlight shines on Tony Clark, the maintenance supervisor for Fox Brook Apartments and Walnut Manor Apartments in Muncie, Indiana! He has been a part of the #BAMFam for 2 & 1/2 years! Learn more about Tony in this week's blog: http://www.barrattassetmanagement.com/…/employeespolightjune #BAMFAM #BAMProud

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Marketing to Millennials and Gen Z sparks Opportunities

Millennials are proficient in technology, highly educated, they challenge boundaries, they have the ability to multi-task and refuse to be complacent. This nontraditional generation is followed close by Gen Z whose core values are not that much different than those in Generation Y. Whether a company is hiring or marketing to these powerful generations traditional tactics are no longer effective. These generations have not only grown with the tech industry but have inspired the tech industry. This relationship creates new opportunities for companies to expand their definitions of marketing and become more creative.

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Welcome to the #BAMFAM

Welcome to the #BAMFam Renee Spolarich! Renee is the Leasing Specialist for: Woods Edge ApartmentsWalnut Manor Apartments and Fox Brook Apartments in Muncie, Indiana. We are so glad to be adding such an incredible professional to our team. Learn more about the properties Renee services at: http://www.barrattassetmanagement.com/portfolio/

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Feature Property of the Month: Monon Station Apartments

Monon Station Apartments is a beautiful  community in the Broad Ripple Neighborhood in Indianapolis. This property completed it's renovations in early 2017. Learn more about Monon Station Apartments and other properties in the BAM Portfolio:  http://www.barrattassetmanagement.com/portfolio/

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Employee Spotlight: Matt Stump

I went to Anderson University and majored in Finance.  I have worked in public accounting for a few years and then moved on to the real estate world by working at Kite Realty Group and then RealAmerica Development. I love the energetic atmosphere here at BAM. It is one of the main things that drew me to the company.  I also love that we can all be informed and working towards a common goal to help the company operate and grow as efficiently as possible. 

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CRM

“Customer relationship management is a necessity, but many platforms fall short.”  The sheer wealth of choices in the CRM industry is a point of pain for many companies looking to start tracking their customer relationships.  “There are nearly as many relationship management strategies in this industry as there are real estate professionals.”  Several industry professionals have customized their own CRM systems by picking and choosing the aspects they like from several different sources.  DIY combinations of Microsoft OneNote and Google products has alleviated some of the stress associated with navigating the minefield of CRM. 

Check out the article to see how they do it.

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Elizabeth Wheeler
Reputation Management, Is It On Point?

One bad online review can undo all the good you’ve done.  Digital marketing strategy firm Convince & Convert insists that reputation management should be every company’s top marketing priority.  “What people say about your company online has become the single most important reflection of your company’s quality, reliability, and skill.”  Read on for tips on how to manage your company’s online reputation.

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Customer Service: The Most Critical Part of Any Business 

The “four ways” highlighted in the article include:

  1.  Set expectations; residents don’t like to be surprised
  2.  It’s easier to get the word out than to respond to inquiries
  3.  Invite feedback; it helps you plan
  4. The right tools make all the difference

Follow the link to the article for a greater breakdown of these strategies.

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Snapchat; The New Social Media Tool for Multifamily Properties

With more than 100 million daily users, Snapchat is quickly becoming one of the leading social media platforms.”  As millennials are renting more and owning less than previous generations, the importance of connecting with this demographic cannot be understated.  8 billion Snapchat videos are watched daily and the average user spends roughly 30 minutes daily on the mobile app.  The multifamily industry can utilize this platform as marketing tool to reach current and potential residents.  Read the article to find out how.

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Motivating your PM Teams via Technology

"Numerous advances in technology are helping property managers do their jobs more effectively.”  Namely, technology in the PM workplace can facilitate and enhance collaboration.  Cloud-based platforms such as Google Drive and Dropbox have gained huge traction in the workplace due to their ease of use and mobile functionality.  

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Elizabeth Wheeler
Berkadia Announced the Recent $10.1 Million Sale of Oakdale Square Apartments, A 200-Unit MultiFamily Property Located in Bloomington, IN

Closing yet another deal, BAM is growing it's portfolio at an astonishing rate. Thank you to Chris Bruzas for posting the press release on LinkedIN.  

Indianapolis, IN - 1.24.2017 – Berkadia announced the recent $10.1 million sale of Oakdale Square Apartments, a 200-unit multifamily property located in Bloomington, IN.   

Chris Bruzas and Alex Blagojevich of Berkadia exclusively listed the property for Oakdale Square Apartments, L.P. and completed the sale on January 24, 2017. Oakdale Square was acquired by Barratt Asset Management.

 

Read the full press release  on LinkedIn

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